The Next Billion Users : Digital Life Beyond the West
Payal Arora
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Consumer Behaviour
Zubin Sethna
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Adobe Analytics For Dummies
David Karlins
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A Human's Guide To Machine Intelligence : How Algorithms Are Shaping Our Lives and How We Can Stay in Control
Kartik Hosanagar
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Marketing Research: An Applied Orientation, Global Edition
Naresh K. Malhotra
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The Gen Z Frequency : How Brands Tune In and Build Credibility
Gregg L. Witt
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Games and Gamification in Market Research : Increasing Consumer Engagement in Research for Business Success
Betty Adamou
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Consumer Social Values
Eda Gurel-Atay
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Consumer Social Values
Eda Gurel-Atay
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Shipping in Turkey : A Marketing Analysis of the Passenger Ferry Sector
Funda Yercan
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The Routledge Companion to Modern Marketing Research
Len Tiu Wright
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Contemporary Consumer Culture Theory
John F. (University of Notre Dame, USA) Sherry
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Responsible Citizens and Sustainable Consumer Behavior : New Interpretive Frameworks
Pietro Lanzini
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Consumer Financial Behavior
W. Fred Van Raaij
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Love + Fear : Mastering the Primal Motives of Buyers
Shantini Munthree
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Global Observations of the Influence of Culture on Consumer Buying Behavior
Sarmistha Sarma
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Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments
Giuseppe Granata
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Green Marketing as a Positive Driver Toward Business Sustainability
Vannie Naidoo
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Obviously Awesome : How to Nail Product Positioning So Customers Get It, Buy It, Love It
April Dunford
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The Dark Side of Globalisation
Leila Simona Talani
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