Hooked : How to Build Habit-Forming Products
Nir Eyal
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Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition
Michael Solomon
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Narrative Economics : How Stories Go Viral and Drive Major Economic Events
Robert J. Shiller
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The E5 Movement : Leadership through the rule of Five
Paul Dupuis
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The Neuro-Consumer : Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain
Anne-Sophie (HEC, Paris) Bayle-Tourtoulou
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Sensory Marketing : An Introduction
Bertil Hulten
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What?s Wrong with Economics? : A Primer for the Perplexed
Robert Skidelsky
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Product Research Rules : A Foundational Guide for Accurate, Accelerated User Research That Delivers Insights in Four Simple Steps
C Todd Lombardo
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Using Semiotics in Marketing : How to achieve consumer insight for brand growth and profits
Dr Rachel Lawes
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Willful : How We Choose What We Do
Richard Robb
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Customer Insight Strategies : How to Understand Your Audience and Create Remarkable Marketing
Dr Christine Bailey
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ISE Essentials of Marketing Research
Joseph Hair
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Marketing Research : Applied Insight, 6th Edition
Dan Nunan
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Winning Her Business : How to Transform the Customer Experience for the World's Most Powerful Consumers
Bridget Brennan
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Secrets Of The 800+ Club : How to Raise Your Credit Score, Maintain Good Credit, and Live the Life of Unicorns
Terrell Dinkins
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Huawei Goes Global : Volume I: Made in China for the World
Wenxian Zhang
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The Global Rule of Three : Competing with Conscious Strategy
Jagdish Sheth
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Mastering Market Analytics : Business Metrics - Practice and Application
Robert Kozielski
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Consumer Behaviour
Wayne (University of Texas, Austin) Hoyer
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Stakeholder Involvement in Social Marketing : Challenges and Approaches to Engagement
Kathy (Griffith Univesity, Australia) Knox
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Addiction as Consumer Choice : Exploring the Cognitive Dimension
Gordon (Cardiff University, UK) Foxall
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Netnography Unlimited : Understanding Technoculture using Qualitative Social Media Research
Robert V. Kozinets
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Netnography Unlimited : Understanding Technoculture using Qualitative Social Media Research
Robert V. Kozinets
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