Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

In Search of the Two-Handed Economist : Ideology, Methodology and Marketing in Economics, Paperback / softback Book

In Search of the Two-Handed Economist : Ideology, Methodology and Marketing in Economics Paperback / softback

Part of the Palgrave Studies in the History of Economic Thought series

Paperback / softback

Description

For the economics profession, issues of marketing and ideology have often been reduced to the status of 'the love that dare not speak its name'.

This volume brings these issues out of the closet and examines what effect, if any, these factors have in shaping the contours of the discipline.

The way in which economists face policy issues is in part driven, even if only subconsciously, by unacknowledged ideological concerns and the increasing need to sell one's theories, views and policies in a frustratingly competitive academic market.

In seven carefully and provocatively granulated chapters, the volume raises possible implications of these marketing and ideological imperatives by approaching the problem from a number of surprising and irreverent directions.

Though unfortunately, in its irrevocable denouement the text proves incapable of creating anything resembling a life changing experience let alone coming to any definite and irrefutable conclusions.

Like life itself, economics is full of uncertainties and uncontrollable difficulties.

Information

Other Formats

£89.99

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information

Also in the Palgrave Studies in the History of Economic Thought series  |  View all