Hit Brands : How Music Builds Value for the World's Smartest Brands Paperback / softback
by D. Jackson, R. Jankovich, E. Sheinkop
Paperback / softback
Description
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this.
This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
Information
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Out of stock
- Format:Paperback / softback
- Pages:201 pages, X, 201 p.
- Publisher:Palgrave Macmillan
- Publication Date:01/01/2013
- Category:
- ISBN:9781349444595
Other Formats
- Hardback from £36.85
- PDF from £33.99
Information
-
Out of stock
- Format:Paperback / softback
- Pages:201 pages, X, 201 p.
- Publisher:Palgrave Macmillan
- Publication Date:01/01/2013
- Category:
- ISBN:9781349444595