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Competing against Multinationals in Emerging Markets : Case Studies of SMEs in the Manufacturing Sector, Hardback Book

Competing against Multinationals in Emerging Markets : Case Studies of SMEs in the Manufacturing Sector Hardback

Hardback

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Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant.

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