Understanding and Profiting from Intellectual Property : Strategies across Borders Hardback
by D. Yang
A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market.
An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP.
- Format: Hardback
- Pages: 313 pages, XXIII, 313 p.
- Publisher: Palgrave Macmillan
- Publication Date: 04/12/2012
- Category: Business strategy
- ISBN: 9780230300545
- PDF from £69.70