Choice-Based Conjoint Analysis : Models and Designs PDF
by Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi
Description
Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes.
A specific combination of attributes is called a concept profile.
Information
-
Download - Immediately Available
- Format:PDF
- Pages:192 pages
- Publisher:CRC Press
- Publication Date:03/08/2010
- Category:
- ISBN:9781420099973
Other Formats
- Hardback from £155.00
Information
-
Download - Immediately Available
- Format:PDF
- Pages:192 pages
- Publisher:CRC Press
- Publication Date:03/08/2010
- Category:
- ISBN:9781420099973