Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
The Smart Advertising Book : How to deliver advertising that grows your brand, Paperback / softback Book

The Smart Advertising Book : How to deliver advertising that grows your brand Paperback / softback

Paperback / softback

Pre-Order

Description

Brands today have a bewildering array of ways to communicate with their target audience.

To succeed, brand owners need to know how to identify the best combination of media and how to create effective content.

A lot of advertising is ill-chosen and poorly executed; understanding how to harness its potential provides strong competitive advantage. This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising.

It presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author’s trademark frameworks, analogies and hand-drawn illustrations.

Information

£9.99

Pre-Order
Pre-Order
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information