Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Advertising in America : A Reference Handbook, Hardback Book

Advertising in America : A Reference Handbook Hardback

Part of the Contemporary World Issues series

Hardback

Pre-Order

Description

This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms.

Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines.

Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become increasingly sophisticated and ever-present, whether it takes the form of algorithms governing your social media feed, television commercials, paid influencers, or stadiums branded with the names of corporate sponsors/owners.

This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising in all its forms, as well as the multitude of connected issues—data collection, privacy, consumerism, technology, and others—regarding advertising and its role as both a shaper and reflector of American culture.

It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States.

In addition, the book is supplemented with carefully curated primary sources, personal essays, a glossary of advertising terms, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture.

Information

£55.00

Pre-Order
Pre-Order
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information

Also in the Contemporary World Issues series  |  View all

Conspiracy Theories

£55.00

Pre-Order

Conspiracy Theories

£49.50

£44.55

Add to Basket

Cyber Warfare

£55.00

Pre-Order

Conspiracy Theories

£49.50

£44.55

Add to Basket