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Customer Lifetime Value : Reshaping the Way We Manage to Maximize Profits, EPUB eBook

Customer Lifetime Value : Reshaping the Way We Manage to Maximize Profits EPUB

Edited by David Bejou, Timothy Keiningham, Lerzan Aksoy

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Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today’s business is managed.

A student or practitioner needs to understand CLV to best gain the competitive edge in business.

Customer Lifetime Value: Reshaping the Way We Manage to Maxi

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