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Marketing : The Enyclopedic Dictionary, Paperback / softback Book

Marketing : The Enyclopedic Dictionary Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

Marketing is an international textbook designed for undergraduates and MBA courses.

In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice. Key book features: Offers the reader a highly practical reference guide. Gives an authoritative and comprehensive overview of the whole field of marketing. Provides extensive cross-referencing enabling easy reference from one entry to another. Developed over the past half decade with contributions from marketing experts and organizations.

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Save 22%

£36.99

£28.79

Available to Order - This title is available to order, with delivery expected within 2 weeks
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