Marketing, Paperback Book

Description

Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations.

Marketing is exceptionally easy to use, is comprehensive, international, up--to--date and innovative.

It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.

Information

  • Format: Paperback
  • Pages: 576 pages, 0
  • Publisher: John Wiley and Sons Ltd
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9780631196389

Other Formats

£42.99

£36.95

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops