The Brandgym : A Practical Workout for Boosting Brand and Business PDF
by David Taylor
Description
Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas.
It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Wiley
- Publication Date:28/03/2003
- Category:
- ISBN:9780470856598
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Wiley
- Publication Date:28/03/2003
- Category:
- ISBN:9780470856598