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Tofu Tiger: The Marketing Plan, CD-ROM Book

Tofu Tiger: The Marketing Plan CD-ROM

CD-ROM

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Description

Tofu Tiger 2e is a CD-ROM that presents a step-by-step guide to writing a marketing plan in an interactive, electronic format.

It contains instructions on all the aspects required to develop a thorough, effective plan, and software designed to allow students to write a marketing plan directly onto a word file.

In addition it contains instructions on how to present a marketing plan; a fully worked example; three case studies and links to marketing, statistical and advertising organisations world wide.

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£34.79

£34.65

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