Intelligent Innovation : Three Moves to Design a Winning Strategy for Innovation and Intellectual Property Paperback / softback
by Deepika Jeyakodi, Mirjam Ros
Paperback / softback
Description
CAPITALIZE ON YOUR BRIGHT IDEAS WITH LEGAL DESIGN THINKINGOrganizations today innovate to survive in a competitive, complex, and interconnected business world.
They co-create with others outside their own organization to succeed.
But capturing the value of these bright ideas separately is often very complicated.
The Innovation Matrix simplifies and structures innovation management.
Start looking at innovation and Intellectual Property (IP) from a pragmatic perspective.
This book will take you through three key steps (THINK-STRATEGIZE-ACT) to build an innovation and IP strategy.
You will learn to use IP—which is at the core of every innovation—as a tool to define your strategy and manage the innovation process.
It includes many examples, templates, and checklists to help put theory into practice.
Test yourself with case studies, and use our hands-on Tools (legal design thinking) for your own projects and cases.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:128 pages, colour illustrations throughout
- Publisher:BIS Publishers B.V.
- Publication Date:08/04/2019
- Category:
- ISBN:9789063695200
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:128 pages, colour illustrations throughout
- Publisher:BIS Publishers B.V.
- Publication Date:08/04/2019
- Category:
- ISBN:9789063695200
