Public Relations Writing and Media Techniques : Pearson New International Edition PDF
by Dennis L. Wilcox, Bryan H. Reber
Description
Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age.
The text thoroughly integrates new communication technologies-the Internet, Webcasting, etc.-and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organised, this book emphasises the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field.
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Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Pearson Education
- Publication Date:03/10/2013
- Category:
- ISBN:9781292055985
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Pearson Education
- Publication Date:03/10/2013
- Category:
- ISBN:9781292055985
