Marketing Hardback
by Dhruv Grewal, Michael Levy
Hardback
Description
Grewal/Levy was designed for today's changing student population.
It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm.
This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter.
With Connect Plus, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.
Information
-
Item not Available
- Format:Hardback
- Pages:768 pages, colour illustrations
- Publisher:McGraw-Hill Education - Europe
- Publication Date:01/02/2013
- Category:
- ISBN:9780078029004
Other Formats
- Paperback / softback from £55.99
- EPUB from £28.89
- PDF from £28.89
- Hardback from £155.25
- Paperback from £43.95
Information
-
Item not Available
- Format:Hardback
- Pages:768 pages, colour illustrations
- Publisher:McGraw-Hill Education - Europe
- Publication Date:01/02/2013
- Category:
- ISBN:9780078029004