Marketing to the Ageing Consumer : The Secrets to Building an Age-Friendly Business Hardback
by D. Stroud, K. Walker
Hardback
Description
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers.
Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
Information
-
Out of stock
- Format:Hardback
- Pages:251 pages, XII, 251 p.
- Publisher:Palgrave Macmillan
- Publication Date:12/01/2013
- Category:
- ISBN:9780230378193
Other Formats
- PDF from £33.99
Information
-
Out of stock
- Format:Hardback
- Pages:251 pages, XII, 251 p.
- Publisher:Palgrave Macmillan
- Publication Date:12/01/2013
- Category:
- ISBN:9780230378193