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Global Alliances in Tourism and Hospitality Management, PDF eBook

Global Alliances in Tourism and Hospitality Management PDF

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Target your business strategies to fit specific tourist cultures!Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another.

Yet research suggests that most such alliances will fail.

What goes wrong? How can tourism professionals take advantage of all the ben

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