Marketing Libraries in a Web 2.0 World PDF
Edited by Dinesh Gupta, Rejean Savard
Part of the IFLA Publications series
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Description
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
Information
-
Download - Immediately Available
- Format:PDF
- Pages:175 pages
- Publisher:De Gruyter
- Publication Date:14/07/2011
- Category:
- ISBN:9783110263534
Information
-
Download - Immediately Available
- Format:PDF
- Pages:175 pages
- Publisher:De Gruyter
- Publication Date:14/07/2011
- Category:
- ISBN:9783110263534
