Health Communication : Strategies for Developing Global Health Programs Hardback
Edited by Do Kyun Kim, Arvind Singhal, Gary L. Kreps
Part of the Health Communication series
Hardback
Description
Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being.
Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives.
This book represents a concrete step in that direction by establishing a strategic framework for guiding global and local health practices. Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions. Few books have synthesized such a broad range of theories and strategies of health communication that are applicable globally, and also provided clear advice about how to apply such strategies.
This volume combines academic research and field experience, guided by past and future research agendas and on-the-ground implementation opportunities.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:383 pages
- Publisher:Peter Lang Publishing Inc
- Publication Date:29/10/2013
- Category:
- ISBN:9781433118654
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:383 pages
- Publisher:Peter Lang Publishing Inc
- Publication Date:29/10/2013
- Category:
- ISBN:9781433118654
