The Psychology of Financial Consumer Behavior Hardback
by Dominika Maison
Part of the International Series on Consumer Science series
Hardback
Description
This book stresses the psychological perspective in explaining financial behavior.
Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing.
The consequence of this way of thinking is that financial institutions view their clients mostly from the perspective of their income.
By taking a psychological approach, this book stresses the perspective of consumers confronted with a quickly changing financial world: the changing of financial offers and products (savings, investments, loans), the changing of payment methods (from cash to cheques, cards and mobile payments), the accessibility and temptation of goods, and the changing of insurance and pension systems. The Psychology of Financial Consumer Behavior provides insight into the thought processes of consumers in a variety of financial topics.
Coverage includes perceptions of wealth, the pleasure or pain of spending, cashless transactions, saving and investing, loans, planning for the future, taxes, and financial education.
The book holds appeal for researchers, professionals, and students in economics, psychology, economic psychology, marketing and consumer science, or anyone interested in financial behaviors.
Information
-
Item not Available
- Format:Hardback
- Pages:236 pages, 45 Illustrations, black and white; XIII, 236 p. 45 illus.
- Publisher:Springer Nature Switzerland AG
- Publication Date:11/03/2019
- Category:
- ISBN:9783030105693
Information
-
Item not Available
- Format:Hardback
- Pages:236 pages, 45 Illustrations, black and white; XIII, 236 p. 45 illus.
- Publisher:Springer Nature Switzerland AG
- Publication Date:11/03/2019
- Category:
- ISBN:9783030105693
