Grown Up Digital: How the Net Generation is Changing Your World, Hardback Book

Grown Up Digital: How the Net Generation is Changing Your World Hardback

Part of the Business Books series

3.5 out of 5 (2 ratings)



Are you ready for it? Chances are you know a person between the ages of 11 and 30.

You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace.

They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.

The bottom line is this: If you understand the Net Generation, you will understand the future.

If you're a Baby Boomer or Gen-Xer: This is your field guide.

A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study.

New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people.

Instead of a bunch of spoiled "screenagers" with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing. Grown Up Digital reveals: * How the brain of the Net Generation processes information * Seven ways to attract and engage young talent in the workforce * Seven guidelines for educators to tap the Net Gen potential * Parenting 2.0: There's no place like the new home * Citizen Net: How young people and the Internet are transforming democracy Today's young people are using technology in ways you could never imagine.

Instead of passively watching television, the "Net Geners" are actively participating in the distribution of entertainment and information.

For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.

The Digital Age is here. The Net Generation has arrived. Meet the future.


  • Format: Hardback
  • Pages: 384 pages, Illustrations
  • Publisher: McGraw-Hill Education - Europe
  • Publication Date:
  • Category: Business & management
  • ISBN: 9780071508636

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Showing 1 - 2 of 2 reviews.

Review by

Maybe this just caught me in a dyspeptic or impatient state, but it's one of the few books I've started this year that I wasn't actually able to finish. The message, overly simple, seemed to repeat endlessly -- our kids are very tech savvy and that ain't necessarily a bad thing. I don't think there was much here for me that I didn't already know. But I live with this stuff both at work and at home.

Review by

Maybe it's because I find myself nodding in agreement after almost every sentence, but this book is a must read for anyone interested in how the digital natives are changing and will continue to change our world. As a Gen-Xer, I say bring them on!!

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