Never Use Futura reintroduces the typeface's full story, from its early use as an avant-garde innovation to its rise as a global icon of the twentieth-century and beyond, offering a cultural critique of Futura's myriad uses-within design, arts, film, politics, branding/advertising, and more-that make it a universal language while simultaneously confirming its unique typographic voice.
- Format: Paperback
- Pages: 208 pages, 105 2-colour & 67 b+w
- Publisher: Princeton Architectural Press
- Publication Date: 17/10/2017
- Category: Graphic design
- ISBN: 9781616895723