Never Use Futura, Paperback Book


Never Use Futura reintroduces the typeface's full story, from its early use as an avant-garde innovation to its rise as a global icon of the twentieth-century and beyond, offering a cultural critique of Futura's myriad uses-within design, arts, film, politics, branding/advertising, and more-that make it a universal language while simultaneously confirming its unique typographic voice.


  • Format: Paperback
  • Pages: 208 pages, 105 2-colour & 67 b+w
  • Publisher: Princeton Architectural Press
  • Publication Date:
  • Category: Graphic design
  • ISBN: 9781616895723



Free Home Delivery

on all orders

Pick up orders

from local bookshops