When MBAs Rule the Newsroom : How the Marketers and Managers Are Reshaping Today's Media Paperback / softback
by Doug Underwood
Paperback / softback
Description
An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism.
Includes a new preface to the paperback edition.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:259 pages
- Publisher:Columbia University Press
- Publication Date:23/11/1995
- Category:
- ISBN:9780231080491
Other Formats
- Hardback from £92.85
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:259 pages
- Publisher:Columbia University Press
- Publication Date:23/11/1995
- Category:
- ISBN:9780231080491