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When MBAs Rule the Newsroom : How the Marketers and Managers Are Reshaping Today's Media, Paperback / softback Book

When MBAs Rule the Newsroom : How the Marketers and Managers Are Reshaping Today's Media Paperback / softback

Paperback / softback

Description

An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism.

Includes a new preface to the paperback edition.

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