Developing Successful Sport Marketing Plans Paperback / softback
by Dr. David K Stotlar, Mark S Nagel
Paperback / softback
Description
With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the competition.
Combining theoretical foundation with real-world examples, this updated fifth edition guides readers through the sequential process of creating and implementing a winning marketing strategy -- including understanding the market environment, defining target markets, developing marketing objectives and strategies, and evaluating the plan. Esteemed scholar and author Mark S Nagel joins internationally recognised academician David Stotlar in writing the revised fifth edition that includes updated information and examples, interviews with sport marketing professionals to provide insight into the industry, and worksheets to provide a hands-on guide to assist students in crafting a sport marketing plan.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:208 pages
- Publisher:Fitness Information Technology, Inc, U.S.
- Publication Date:23/10/2019
- Category:
- ISBN:9781940067346
Other Formats
- Paperback / softback from £28.65
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:208 pages
- Publisher:Fitness Information Technology, Inc, U.S.
- Publication Date:23/10/2019
- Category:
- ISBN:9781940067346