Political Marketing and Management in the 2020 New Zealand General Election Hardback
Edited by Edward Elder, Jennifer Lees-Marshment
Part of the Palgrave Studies in Political Marketing and Management series
Hardback
Description
This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections.
Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication.
Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic.
In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:186 pages, 3 Illustrations, color; 36 Illustrations, black and white; XIV, 186 p. 39 illus., 3 illus
- Publisher:Springer Nature Switzerland AG
- Publication Date:25/10/2021
- Category:
- ISBN:9783030773328
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:186 pages, 3 Illustrations, color; 36 Illustrations, black and white; XIV, 186 p. 39 illus., 3 illus
- Publisher:Springer Nature Switzerland AG
- Publication Date:25/10/2021
- Category:
- ISBN:9783030773328
