Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Animated Advertising - 200 Years of Premiums, Promos, and Pop-ups, from the Collection of Ellen G. K. Rubin, Paperback / softback Book

Animated Advertising - 200 Years of Premiums, Promos, and Pop-ups, from the Collection of Ellen G. K. Rubin Paperback / softback

Paperback / softback

Only a few left - usually despatched within 24 hours

Description

A lively look at an underexplored niche in the history of American ads: pop-ups.   Drawing from Ellen G. K. Rubin’s extensive collection of more than 7,000 pop-up books and related ephemera, Animated Advertising demonstrates how animated and dimensional paper devices have been used throughout US history to promote products, art, entertainment, and ideas.

The book displays the creativity of advertisers in food, fashion, tobacco, pharmaceuticals, travel, music, politics, and more.

Rubin’s diverse examples of historical paper pop-ups show how they leaped from the pack of standard marketing materials to catch the eye and inform patrons and clientele about the items being sold.

Illustrated with two hundred and fifty color images, and published to coincide with a Winter 2023 exhibition at the Grolier Club’s New York headquarters, Animated Advertising is a lively look at an underexplored niche in the history of American marketing, graphic design, and paper engineering.

Information

Save 11%

£28.00

£24.75

Only a few left - usually despatched within 24 hours
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information