Decoding Women's Magazines : From Mademoiselle to Ms. PDF
by Ellen McCracken
Description
A study of the more than fifty US and International glossy publications for women.
This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.
Information
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Download - Immediately Available
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:27/10/1992
- Category:
- ISBN:9781349223817
Other Formats
- Paperback / softback from £44.99
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:27/10/1992
- Category:
- ISBN:9781349223817