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New Perspectives in Luxury Branding, Paperback / softback Book

New Perspectives in Luxury Branding Paperback / softback

Part of the Emerald Gems series

Paperback / softback

Out of stock

Description

New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide.

This collection offers insights across a range of sectors.

Some of the things the book will explain:- The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands

Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:224 pages
  • Publisher:Emerald Publishing Limited
  • Publication Date:
  • Category:
  • ISBN:9781785608636

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£41.99

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Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:224 pages
  • Publisher:Emerald Publishing Limited
  • Publication Date:
  • Category:
  • ISBN:9781785608636

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