New Luxury Management : Creating and Managing Sustainable Value Across the Organization Paperback / softback
Edited by Emmanuelle Rigaud-Lacresse, Fabrizio Maria Pini
Part of the Palgrave Advances in Luxury series
Paperback / softback
Description
Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market.
The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients.
Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.
Information
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Out of stock
- Format:Paperback / softback
- Pages:311 pages, 3 Illustrations, color; 24 Illustrations, black and white; XXII, 311 p. 27 illus., 3 illu
- Publisher:Springer International Publishing AG
- Publication Date:15/07/2018
- Category:
- ISBN:9783319824154
Information
-
Out of stock
- Format:Paperback / softback
- Pages:311 pages, 3 Illustrations, color; 24 Illustrations, black and white; XXII, 311 p. 27 illus., 3 illu
- Publisher:Springer International Publishing AG
- Publication Date:15/07/2018
- Category:
- ISBN:9783319824154
