Industrial Products : A Guide to the International Marketing Economics Model EPUB
by Erdener (The Pennsylvania State University at Harrisburg, USA) Kaynak, Hans Jansson
EPUB
Description
Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory.
He combines micro and macro approaches, which is rarely done in marketing and economics.
Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:248 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:12/11/2012
- Category:
- ISBN:9781136585852
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:248 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:12/11/2012
- Category:
- ISBN:9781136585852