Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Succeeding in a Transition Economy : Survival Strategies in Eastern Germany, Paperback / softback Book

Succeeding in a Transition Economy : Survival Strategies in Eastern Germany Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

This is a book about survival. How do companies survive when the basic conditions for their existence change overnight?

The question has a newly revived and essential actuality as a result of the recent world economic crisis. The fall of the Berlin Wall on 9 November 1989 and the launch of the German Economic, Monetary and Social Union on 1 July 1990 radically changed economic conditions for more than 8,000 previously state-, municipal- or party-owned companies in the former German Democratic Republic (GDR).

Overnight, most East German manufacturing plants had been devalued, after having been able to survive for decades thanks to a protected market in the East -- which also collapsed, along with the East German domestic market.

For East German companies, the monetary union meant "the introduction of a social market economy without a market", as Birgit Breuel, president of the worlds largest holding company, the Treuhand agency, described it. In a move without historical precedent and under considerable political pressure, Treuhand privatised 15,000 companies and liquidated 4,000 others in less than five years.

Many of these 15,000 companies did not survive. But for several hundred medium-sized and small businesses the market economy provided a real upturn, and for about one hundred companies it opened doors to previously unimaginable opportunities.

Today, several of these firms are brand or market leaders in Germany or even globally.

How did these companies succeed? For an answer, we visited 15 of these companies in about ten industries and evaluated the strategies they used to survive or, more importantly, become dominant players.

What did they do differently from the companies that failed?

Information

Save 8%

£34.95

£31.89

Available to Order - This title is available to order, with delivery expected within 2 weeks
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information