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Social Media in Travel, Tourism and Hospitality : Theory, Practice and Cases, Hardback Book

Social Media in Travel, Tourism and Hospitality : Theory, Practice and Cases Hardback

Edited by Marianna Sigala

Part of the New Directions in Tourism Analysis series

Description

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations.

Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management.

Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

Information

  • Format: Hardback
  • Pages: 338 pages
  • Publisher: Taylor & Francis Ltd
  • Publication Date:
  • Category: Tourism industry
  • ISBN: 9781409420910

Other Formats

Also in the New Directions in Tourism Analysis series   |  View all