Marketing Strategy Paperback / softback
by Michael (Florida State University) Hartline, O. C. (Auburn University) Ferrell
Paperback / softback
Description
MARKETING STRATEGY teaches students to think and act like marketers.
Students learn to develop a customer-oriented market strategy and market plan.
This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Publisher:Cengage Learning, Inc
- Publication Date:31/08/2018
- Category:
- ISBN:9780357039236
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Publisher:Cengage Learning, Inc
- Publication Date:31/08/2018
- Category:
- ISBN:9780357039236