Metaphor and Persuasion in Strategic Communication : Sustainable Perspectives Hardback
by Federica Ferrari
Part of the Routledge Studies in Rhetoric and Stylistics series
Hardback
Description
This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse.
The book’s theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology.
The volume integrates case studies from prominent political discourses, including those of George W.
Bush, Jr., Tony Blair, and Barack Obama, to highlight the crucial role of persuasion management and sustainability in the public sphere and the ways in which it might inform political action and change in a positive way.
Broadening our perception of the possibilities of persuasion and strategic communication, this dynamic volume is key reading for students and scholars in communication studies, political science, rhetoric, and cognitive linguistics.
Information
-
Out of stock
- Format:Hardback
- Pages:270 pages, 7 Tables, black and white; 1 Line drawings, black and white; 7 Halftones, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:19/10/2018
- Category:
- ISBN:9781138732414
Other Formats
- Paperback / softback from £36.59
- EPUB from £35.99
- PDF from £35.99
Information
-
Out of stock
- Format:Hardback
- Pages:270 pages, 7 Tables, black and white; 1 Line drawings, black and white; 7 Halftones, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:19/10/2018
- Category:
- ISBN:9781138732414
