Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Understanding Products as Services : How the Internet and AI are Transforming Product Companies, Hardback Book

Understanding Products as Services : How the Internet and AI are Transforming Product Companies Hardback

Hardback

Pre-Order

Description

In the realm of global commerce, Europe has long been renowned for its exceptional hardware products, dominating markets with its machine tools and luxury automobiles.

However, it has lost the Internet game and consumes almost all Internet services from the USA and has China on the rise in all dimensions.

However, with the emergence of the Internet of Things, the convergence of hardware-based products with software-based services offers a new avenue for success. Understanding Products as Services discusses how to succeed in the emerging hybrid economy, in which the term ‘hybrid’ represents the mixture of digital and physical products and services that is required to offer a state-of-the-art customer experience.

The authors do not rely on lofty concepts but propose tangible and validated tools. Whether you are an industry professional, an entrepreneur, a business student, or a researcher, Understanding Products as Services serves as an indispensable guide for navigating the hybrid economy, enabling you to leverage the integration of hardware and software, and propel your organization to the forefront of innovation and success.

Information

£75.00

Pre-Order
Pre-Order
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information