Consuming Crisis : Commodifying Care and COVID-19 Hardback
by Francesca Sobande
Part of the Social Science for Social Justice series
Hardback
Description
Consuming Crisis is a crucial account of how consumer culture capitalized on Coronavirus (COVID-19).
Sobande explores how brands claim to care while they encourage people to ‘keep calm and consume’.
This critical analysis of the power and politics of marketing examines an eclectic mix of campaigns, content, and experiences.
Such work outlines the societal significance of fast-fashion adverts, banana bread’s pandemic ‘moment’, university social media strategies, and how digital technology mediates memories and work.
Based on the belief that brands cannot be activists, Sobande creatively considers how brands construct care, camaraderie, culture, and so-called ‘normal’ life during times of crisis. Francesca Sobande is a Senior Lecturer in Digital Media Studies at Cardiff University
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:160 pages
- Publisher:Sage Publications Ltd
- Publication Date:17/11/2022
- Category:
- ISBN:9781529793970
Other Formats
- Paperback / softback from £12.99
- EPUB from £10.19
- PDF from £10.19
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:160 pages
- Publisher:Sage Publications Ltd
- Publication Date:17/11/2022
- Category:
- ISBN:9781529793970
