Advances in Digital Marketing and eCommerce : First International Conference, 2020 Paperback / softback
Edited by Francisco J. Martinez-Lopez, Steven D'Alessandro
Part of the Springer Proceedings in Business and Economics series
Paperback / softback
Description
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020).
Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:220 pages, 10 Illustrations, color; 18 Illustrations, black and white; IX, 220 p. 28 illus., 10 illu
- Publisher:Springer Nature Switzerland AG
- Publication Date:07/05/2020
- Category:
- ISBN:9783030475949
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:220 pages, 10 Illustrations, color; 18 Illustrations, black and white; IX, 220 p. 28 illus., 10 illu
- Publisher:Springer Nature Switzerland AG
- Publication Date:07/05/2020
- Category:
- ISBN:9783030475949
