Advances in Digital Marketing and eCommerce : Fourth International Conference, 2023 Hardback
Edited by Francisco J. Martinez-Lopez
Part of the Springer Proceedings in Business and Economics series
Hardback
Description
The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches.
They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others.
A wide variety of theoretical and methodological approaches have been used.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:306 pages, 28 Illustrations, color; 38 Illustrations, black and white; VII, 306 p. 66 illus., 28 ill
- Publisher:Springer International Publishing AG
- Publication Date:29/04/2023
- Category:
- ISBN:9783031318351
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:306 pages, 28 Illustrations, color; 38 Illustrations, black and white; VII, 306 p. 66 illus., 28 ill
- Publisher:Springer International Publishing AG
- Publication Date:29/04/2023
- Category:
- ISBN:9783031318351
