Advances in National Brand and Private Label Marketing : Fourth International Conference, 2017 Paperback / softback
Edited by Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad, Kusum L. Ailawadi, Maria Jesus Yague-Guillen
Part of the Springer Proceedings in Business and Economics series
Paperback / softback
Description
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona.
It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics.
Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.
Information
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Item not Available
- Format:Paperback / softback
- Pages:210 pages, 6 Illustrations, color; 9 Illustrations, black and white; XI, 210 p. 15 illus., 6 illus.
- Publisher:Springer International Publishing AG
- Publication Date:23/06/2017
- Category:
- ISBN:9783319597003
Information
-
Item not Available
- Format:Paperback / softback
- Pages:210 pages, 6 Illustrations, color; 9 Illustrations, black and white; XI, 210 p. 15 illus., 6 illus.
- Publisher:Springer International Publishing AG
- Publication Date:23/06/2017
- Category:
- ISBN:9783319597003
