The Sports Event Management and Marketing Playbook Hardback
by Frank Supovitz, Robert Goldwater
Part of the The Wiley Event Management Series series
Hardback
Description
As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event?
A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:512 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:07/03/2014
- Category:
- ISBN:9781118244111
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:512 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:07/03/2014
- Category:
- ISBN:9781118244111