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The Economics of Advertising, Paperback / softback Book

The Economics of Advertising Paperback / softback

Part of the Routledge Library Editions: Advertising series

Paperback / softback

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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort?

The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

First published in 1934.

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