Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Marketing for Entrepreneurs : Concepts and Applications for New Ventures, PDF eBook

Marketing for Entrepreneurs : Concepts and Applications for New Ventures PDF

PDF

Download - Immediately Available
Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.

Description

<b>Marketing for Entrepreneurs, 2nd Edition</b> provides insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success.

The text focuses on how marketing can be used to find, evaluate, and exploit the right venture opportunity.

It then walks students and professionals through the various phases and steps of the marketing process, highlighting specifically what is unique to and effective for entrepreneurial pursuits.<div></div><p> </p><p><div _rdEditor_temp="1"><b>Key Features </b></div></p><b><p> </p></b><p><b>Practical Application</b>: Each chapter is written to allow readers to readily apply the concepts to their individual ventures.</p><p> </p><p><b>Unique Focus</b>: The author looks beyond the “4Ps” to address forces in the external marketing environment. </p><p> </p><p><b>Comprehensive Coverage</b>: This book provides everything aspiring entrepreneurs need to know about leveraging marketing in the development and promotion of new products and services, including opportunity assessment, research, understanding customers and competitors, branding, pricing, and creating a market plan. </p><p> </p><p><div _rdEditor_temp="1"><b>Pedagogical Highlights</b></div></p><b><p> </p></b><p><b>Entrepreneurial Marketing Spotlights</b> illustrate how successful entrepreneurs use contemporary marketing techniques, providing real-life examples for readers. </p><p> </p><p><b>Entrepreneurial Exercises </b>encourage readers to apply what they have learned, promoting deeper understanding and retention. </p><p> </p><p><b>Key Takeaways</b> summarize material covered in the chapter, allowing students time to review before advancing in the text</p>

Information

Other Formats

Save 15%

£47.99

£40.79

Download - Immediately Available
Add to Basket
Sign in to add to wishlist
 
Delivered to your inbox

to transfer to your device

eBook Help

Is this the right eBook for
my device? How do I download
this eBook? See help and FAQs pages

Information