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Explaining Consumer Choice, Paperback / softback Book

Explaining Consumer Choice Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice.

Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour.

It is a major contribution to consumer research and marketing theory.

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£44.99

£37.09

Available to Order - This title is available to order, with delivery expected within 2 weeks
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