Imaginization : New Mindsets for Seeing, Organizing, and Managing Paperback / softback
by Gareth Morgan
Paperback / softback
Description
`Shows that management is as much art form as science, providing many useful ways to tap the most important resource for competitiveness: brainpower' - Rosabeth Moss Kanter, Professor, Harvard Business School, author of The Change MastersGareth Morgan's worldwide reputation in the fields of management and organization studies is based on his innovative method of using simple, everyday metaphors to create new ways of managing.
Following his immensely successful Images of Organization, in which he develops metaphors to explain the dynamics of organization, Imaginization goes one step further by developing metaphors that speak directly to people about how to get things done on the job. Morgan shows managers, in business and nonprofit settings, how to form common metaphors to help them interpret and change organizational behaviour.
Information
-
Item not Available
- Format:Paperback / softback
- Pages:384 pages
- Publisher:SAGE Publications Inc
- Publication Date:29/07/1997
- Category:
- ISBN:9780761912699
Other Formats
- Hardback from £143.00
- Paperback / softback from £15.59
Information
-
Item not Available
- Format:Paperback / softback
- Pages:384 pages
- Publisher:SAGE Publications Inc
- Publication Date:29/07/1997
- Category:
- ISBN:9780761912699