The Market Makers : How Retailers are Reshaping the Global Economy Paperback / softback
by Gary G. (Professor of International Studies and Sociology, University of Washington, Seatt Hamilton, Benjamin (Professor of Applied Economics, University of Minnesota) Senauer, Misha (Assistant Professor of Sociology, National University of Singapore) Petrovic
Paperback / softback
Description
The huge expansion of new marketplaces and new retailers over the last fifty years has created a retail revolution.
These large and globally sophisticated retailers have harnessed the new technologies in communications and logistics to build consumer markets around the world and to create suppliers, new types of manufacturers, that provide consumers with whatever goods they want to buy.
These global retailers are at the hub of the new global economy.
They are the new Market Makers, and they have changed the way the global economy works.
Despite the fact that this retail revolution unfolded right before our eyes, this book is the first to describe the market-making capabilities of these retailers.
In eleven chapters by leading scholars, The Market Makers provides a detailed and highly readable analysis of how retailers have become the leading drivers of the new global economy.
Information
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Out of stock
- Format:Paperback / softback
- Pages:382 pages, Figures and tables
- Publisher:Oxford University Press
- Publication Date:02/08/2012
- Category:
- ISBN:9780199655878
Information
-
Out of stock
- Format:Paperback / softback
- Pages:382 pages, Figures and tables
- Publisher:Oxford University Press
- Publication Date:02/08/2012
- Category:
- ISBN:9780199655878
