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Eyecare Business : Marketing and Strategy, Paperback / softback Book

Eyecare Business : Marketing and Strategy Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare.

Covers the basics of marketing, finance, strategy development, management, communication, and technology.

Self-assessment exams serve as educational tools. Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice.

Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.

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£31.99

£28.89

Available to Order - This title is available to order, with delivery expected within 2 weeks
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