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Packaging the Brand : The Relationship Between Packaging Design and Brand Identity Paperback

by Gavin Ambrose, Paul Harris

Part of the Required Reading Range series

Paperback

Item not Available

Description

While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product.

Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.

Information

Item not Available
Format:Paperback
Pages:208 pages, 200 colour illus
Publisher:Bloomsbury Publishing PLC
Publication Date:25/04/2011
Category:
- Product design
ISBN:9782940411412

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Information

Item not Available
Format:Paperback
Pages:208 pages, 200 colour illus
Publisher:Bloomsbury Publishing PLC
Publication Date:25/04/2011
Category:
- Product design
ISBN:9782940411412

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