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Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers, Paperback / softback Book

Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers Paperback / softback

Paperback / softback

Less than 10 available - usually despatched within 24 hours

Description

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market.

Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.

This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

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£18.00

£15.79

Less than 10 available - usually despatched within 24 hours
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