Competitive Destination : A Sustainable Tourism Perspective Paperback
This book provides a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness.
It offers guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success.
The book presents a strong theoretical background for managerial decision-making, giving destination managers a range of tools with which to analyse and increase the competitiveness of their areas.
- Format: Paperback
- Pages: 304 pages
- Publisher: CABI Publishing
- Publication Date: 20/05/2005
- Category: Tourism industry
- ISBN: 9781845930103